Single Mom Sisterhood

Stories of hope for single moms

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Ad aims towards single moms, misses target

gondolaIt appears that Expedia, from their “Find your storybook” ad, has determined single moms to be a socially significant demographic for their marketing strategy.

Kudos to the travel planner. Applause. Applause. As a single mom of a 12-year-old son, I almost feel like the advertising geniuses “get” me. I would love, love, love to jump on a plane and whisk my son off to Europe for an educational vacation of a lifetime.

Unfortunately, Expedia’s ad gurus missed their target—and not a little, but by an entire continent.

According to new Pew Research four in 10 households with children under 18 include mothers who are either the sole or primary source of income for the family. Of those, 8.6 million (63%) are single mothers.

Hey, hey—that’s me! See my hand waving in the wind? I’m one of 8.6 million single American moms. I don’t feel so alone now.  Continue reading